Luis Fernando Arévalo - Consultant
Strategic Communication
What is strategic communication?
Strategic communication is the process of deciding what to communicate, to whom, for what and by what channel, so that communication supports the real work of the teams and not just their visibility. It is not limited to producing content or managing social networks: it is a deliberate process, aligned with the objectives of the organization.
Communication for Social and Behavioral Change (SBCC)
Communication for Social and Behavioral Change seeks to get people to adopt healthier or more beneficial practices, combining research, evidence-based messages and appropriate channels for each audience. I have worked this approach on health and nutrition projects in Guatemala and the region, designing strategies that seek a real change in behavior, not just visibility or reach.
What can I do with your organization?
Strategic communication works as a framework that connects different areas to work coherently. Depending on the needs of the team or organization, you can help in:
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Design of communication plans and strategies
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Strengthening internal communication to improve coordination between teams
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Positioning of projects, institutions and companies through external communication
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Design of communication strategies for social and behavioral change (CCSC / SBCC)
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Development of institutional narrative and content strategies
How do I work with teams?
I'm interested in understanding how the computer works, what information circulates, where messages are lost and what decisions depend on communication working well, not just delivering a plan and disappearing.
From there we design together what makes sense for your context, instead of a generic solution.
I work these processes with organizations, companies and institutions in Guatemala and Central America that seek to strengthen their strategic communication. Because this is not just about communicating more, but about designing communication processes that support the work of teams and strengthen decision-making.
If you are interested in more information related to this topic, you can visit my Blog, or if you already know that you need to strengthen the strategic communication of your organization or company, let's talk.