A Social Media Manager is the professional responsible for providing social media with a strategic focus. That is, they prepare and plan the strategy that will be executed to provide information and contacts to users of an organization or company's services. I have always been a firm believer in communication, and the democratization of information strengthens the ties between service providers and society at large. That is why, since 2014, I have been interested in learning the effective use of social media through various courses that have allowed me to expand my knowledge of how and what to use to reach more people with key messages appropriate to the issues that matter to the institutions where I work. The future of communication lies through the use of technology and social media.