Luis Fernando Arévalo - Consultant
Social Media Manager
What can I do with your organization or company?
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Diagnose the current state of your social networks and their alignment with your goals
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Design a content strategy and an editorial calendar by platform
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Define the tone of voice and the institutional narrative that is reflected in networks
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Establish metrics to measure results, not just reach
Where to hire social media management for companies in Guatemala?
On ferargt.org and CoSo. I work on the strategic management of social networks with organizations, companies and institutions in Guatemala and Central America, integrating this service with strategic communication and institutional narrative when the project requires it.
Social media is not a bulletin board. They are a communication channel that, when used with criteria, can position an organization, generate useful conversations and connect with the audiences that matter.
How are strategy and networks linked?
Strategy is the brain and networks are the voice: without strategy, networks are only noise; without networks, your strategy is stored in a drawer. Together, they transform your audience's attention into real loyalty and results that can be measured.
If your organization or company in Guatemala or Central America needs a social media strategy with purpose, let's talk, or enter CoSo to learn more about how this topic works.
What is strategic social media management?
Strategic social media management is to design each publication to respond to a specific objective of your organization or company, not just to maintain a presence. It combines a clear institutional narrative, an editorial calendar designed for each platform and a way to measure if it is really working.
I have applied this approach both in strategic communication projects in Guatemala and Central America and in CoSo, my space dedicated specifically to social networks, where you can find more details about my experience and ways of working together.