Each profession develops its own language, but what happens when those who need the information do not understand it? This article reflects on the importance of translating technical knowledge, adapting it to different audiences and communicating clearly without losing rigor.

For years we treated the intranet as a warehouse full of documents that no one would reopen. That model changed, but many organizations still didn't realize it. A text about the difference between buying a platform and actually using it.

Cuando una transformación organizacional fracasa, casi nunca es por la decisión técnica en sí. Es por lo que pasa alrededor de ella. Este artículo explora por qué la comunicación estratégica, la gestión del cambio y la gestión del conocimiento suelen tratarse como funciones separadas, cuando en realidad forman un ciclo: lo que se documenta mejora los mensajes, y lo que se aprende en el terreno alimenta la próxima estrategia.

Not every provocation needs a response. Sometimes reacting only gives more reach, attention and power to those who started the scandal.

ESG encompasses an organization's response to its environmental impact, its relationships with people, and the transparency of its decisions. The illustration shows how communication allows you to listen, share information, explain results, and build trust. Sustainability requires more than just action; it also requires dialogue, demonstration, and accountability.

For a long time we thought that the big problem was access to information. That if people had more data, more channels and more technology, they would be better informed. Today the problem seems to be the opposite: there is too much information, what is missing is attention. We live surrounded by screens, notifications, messages, alerts, short videos, urgent headlines and simultaneous conversations. The cell phone became an extension of daily life, but also an open door to co

Organizations generate knowledge, but much of it is lost because there is no space to share it. This article explains how practice communities work and what conditions allow learning to stay alive within an organization.

Estrategias para garantizar que la comunicación digital sea accesible y respetuosa con la diversidad cultural y lingüística.

Internal communication isn't just trendy—it's become urgent. In a climate of mistrust, hybrid work, information overload, and artificial intelligence, organizations need to communicate more effectively internally to foster clarity, trust, culture, and organizational memory.

La rabia tiene una ventaja competitiva en la economía de la atención. Este ensayo explora cómo los algoritmos, las emociones y las narrativas políticas convierten problemas complejos en mensajes simples y virales.

El eslabón perdido de la tecnología: Por qué la gobernanza de IA necesita comunicadores, no solo reguladores. Un marco de gobernanza impecable sobre el papel es irrelevante si nadie en el terreno lo entiende.

Tim Payne and the power of virality: how social networks created a global phenomenon in a few days Just a few days ago, outside of New Zealand and the most specialized football circle, Tim Payne was a player who basically did not exist for the rest of the world, known by his friends, families and the odd New Zealand soccer fan. It wasn't the cover of anything. He didn't top rankings or sign millionaire contracts. He was a professional soccer player doing his job, like thousan