Luis Fernando Arévalo - Consultant
What I do and how I do it
I work with organizations that need to better communicate what they do, document what they learn, and make decisions based on better information. I do this in person or remotely, in Guatemala and throughout the region.
What type of services does this consultancy include?
Our services are organized into four areas. Each can be contracted independently or as part of a broader process:
Strategic Communication: Designing strategies, messages, and processes to support decision-making and institutional positioning.
Knowledge Management: Documenting experiences, developing learning systems, and facilitating knowledge transfer in projects.
Internal Communication: Internal communication services for organizations that need to improve coordination, reduce noise, and facilitate decision-making.
Social Media: Strategic use of social media aligned with institutional goals, not just visibility.
In what contexts do I work?
I have primarily worked with NGOs, international cooperation projects, public institutions, and programs in the fields of health, nutrition, education, and governance. I have also worked with universities and companies that need to strengthen their communication processes and organizational learning.
I also collaborate with universities and companies that need to strengthen their communication processes, organizational learning, and knowledge management.
What makes this approach different?
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I am interested in what we build together making sense within the organization and that the teams can sustain it alone, not just deliver a product and disappear.
Specifically, that means supporting decision-making processes, translating technical information into messages that people understand, integrating communication and knowledge management as a single process, and accompanying from within instead of just advising from the outside.
Where to hire strategic communication consultancies in Guatemala or Central America?
In Guatemala there are agencies and independent consultants specialized in communication. Fernando Arévalo offers consulting in strategic communication, knowledge management and internal communication for NGOs, international cooperation projects, institutions and companies, face-to-face or remotely.
If you are looking for someone who understands both communication and the institutional context in which you operate, we can talk.
The type of consulting needed will depend on the project, the objectives and the level of specialization required.
If your organization or company in Guatemala or Central America needs to strengthen its strategic communication, knowledge management, or internal communication, let's talk . You can also visit my blog if you'd like to read more about these topics before making a decision.